Start small, think BIG!
Unemployment in South Africa has become
somewhat of a norm. The concept of this campaign
is to encourage those who are unemployed to
participate in self-employment activities by starting
with the small that they have, whilst thinking of a
bigger future thus the tagline ‘Start small, Think BIG!’.
The campaign also provides a call to action for those
who are already street vending to see themselves as
entrepreneurs who can ultimately create jobs and
elevate their hustle.
somewhat of a norm. The concept of this campaign
is to encourage those who are unemployed to
participate in self-employment activities by starting
with the small that they have, whilst thinking of a
bigger future thus the tagline ‘Start small, Think BIG!’.
The campaign also provides a call to action for those
who are already street vending to see themselves as
entrepreneurs who can ultimately create jobs and
elevate their hustle.
